「水也上居」為台東池上鄉一間以提供在地「池上米」作為料理主食的餐廳，包括米漢堡、米吐司、米舒芙蕾等新米食餐點，讓米食呈現出有別於一般米飯的風味。透過2021年由行政院農業委員會水土保持局發起之「萬物糧倉大地慶典－縱谷百選計畫」，將水也上居原本的高人氣商品「米蛋捲手提紙盒」重新改造設計，以保護力較佳的鐵盒取代紙盒，除避免米蛋捲在運送過程中碎裂，亦提升禮盒的整體質感。此外為配合送禮的需求，腰封以手繪「米粒」的造型延伸出圖騰設計，強調手作米工坊的特性，亦呈現出如同煙火般歡樂與喜慶的感覺。在此百選計畫中，以新的視覺與質感亮相，凸顯池上在地生活風格的連結性。
"Rice House" is a restaurant located in Chihshang Township, Taitung, specializing in dishes made with locally produced "Chihshang Rice" as the main ingredient. Its innovative rice-based menu includes rice burgers, rice toast, and rice soufflés, offering a unique twist on traditional rice dishes.
As part of the "Valley's Top 100 Selection Project" initiated by the Agency of Rural Development and Soil and Water Conservation (MOA) in 2021 under the theme "Pioneering East Rift Valley Granary Festivities", Rice House revamped its popular rice egg roll packaging. The original paper box was replaced with a sturdier tin box to better protect the egg rolls during transportation and elevate the overall quality of the gift box.
To cater to gift-giving needs, the design features a hand-drawn "rice grain" motif on the wrapper, extending into a celebratory pattern that emphasizes the handcrafted nature of the rice workshop. This design evokes a sense of joy and festivity, akin to fireworks. Through this project, Rice House unveiled a new visual identity and refined packaging, highlighting its connection to the distinctive lifestyle of Chihshang.
Genre: Packaging Redesign
Client: 水也上居手作米工坊 Rice House Taitung Chihshang
Year: 2021