Max是為一法國健身APP品牌所設計的一隻吉祥物。
角色設計上，採用法國的代表動物「雞」，作為吉祥物的設定。他火焰造型的雞冠，象徵熱情與燃燒卡路里，會隨心情、能量不同而有變化。他總是戴著運動頭帶與帽T，方便隨時運動。尾巴的羽毛顏色則是法國國旗顏色。
個性上，他可愛、充滿活力、對運動有著無限熱情，也很能鼓舞人心。但只要太久沒運動，牠也會有小脾氣，開始悶悶不樂。只要稍微運動一下，又會立刻恢復成活力四射的樣子。
吉祥物主要應用在手機主畫面上的小部件（widget），提醒使用者下次運動是什麼時候，並幫助使用者保持動力。吉祥物也會根據使用者的使用程度做出不同反應，例如完成訓練時，Max會為你高興，錯過訓練時他會傷心難過，或露出生氣的表情等。利用吉祥物不同的表情與小動作，幫助使用者追蹤自己的訓練進度，在螢幕前陪伴你、提醒你、鼓勵你，讓訓練更有動力，成為最可靠的健身夥伴。
Max is a mascot designed for a French fitness app.
The character is based on the national animal of France, chicken. His flame-shaped comb symbolizes passion and burning calories, and it changes according to his mood and energy level. Max always wears a headband and a blue hoodie, ready to work out at any moment. His tail feathers are the colors of the French flag.
For the personality, Max is cute, energetic, and always passionate about sports. He’s highly motivating, but if he goes too long without exercising, he gets a bit moody. Until he starts training again, he instantly returns to his energy.
The mascot is mainly used in the mobile phone widget to remind users of their next workout and help them stay motivated. Max reacts to the user’s training habits: he celebrates when a session is completed, feels sad when one is missed, or shows frustration when workouts are skipped. Through his expressions, Max helps users track their progress, offering encouragement, reminders, and companionship. This will become their most reliable fitness partner.
Genre: Mascot Design, Widget Design
Client: FizzUp
Year: 2025