Meetree 森會為一台灣檜木精油之新品牌,以林業起家,致力於傳遞森林療癒的力量,將樹木花草的香氣注入生活,找回內心平靜與舒緩,讓生活與森林相會。
識別以輕柔的檜木葉呈現森林帶來的撫慰感,加上其他品種之葉草,以手繪形式畫成圓,呈現山林中生命的多樣性與溫潤。品牌色調以綠色為主調,加上石材的紋路色彩增添冷色質感。
Meetree is a new Taiwanese brand specializing in cypress essential oils. Rooted in forestry, the brand is dedicated to sharing the healing power of forests, infusing the scents of trees and plants into daily life to restore inner peace and relaxation, creating a harmonious connection between life and nature.
The brand identity features soft, hand-drawn cypress leaves, evoking the soothing embrace of the forest, complemented by leaves from other plant varieties. These elements are illustrated in a circular composition, symbolizing the richness and vitality of life in the mountains and forests. The brand’s color palette centers on shades of green, accented with stone-textured hues to add a refined, cool-toned aesthetic.
Genre: Identity Design, Branding, Packaging Design
Client: 穀雨軒顧問股份有限公司
Year: 2021