「仁武火鍋街」為經濟部商業發展署推動「品牌一條街」計畫之一。將台灣火鍋店密集度最高的高雄市仁武區仁雄路，一公里內約莫有10間不同特色品牌的火鍋店，打造出全台獨特的「火鍋一條街」特質。
為此「仁武火鍋街」的設計目的在於建立具有代表性的視覺識別，以傳遞火鍋的熱騰氣息、食材豐富多樣、共享美食的愉悅氛圍為主。介紹各家火鍋店的美食護照，其排版採用活潑的格線樣式，以模擬火鍋料在湯鍋中隨意浮動的感覺，增添趣味性。美食插畫地圖則將「一條街」的概念融入鴛鴦鍋，呈現出仁武火鍋街的特色，強化品牌辨識度。
"Renwu Hotpot Street" is part of the "Main Street Branding" initiative promoted by the Administration of Commerce (Ministry of Economic Affairs). Located in Renwu District, Kaohsiung City, along Renxiong Road, this unique area features the highest density of hotpot restaurants in Taiwan, with approximately 10 distinctive hotpot brands within a one-kilometer stretch, earning it the title of Taiwan's exclusive "Hotpot Street."
The design for "Renwu Hotpot Street" aims to establish a representative visual identity that conveys the steaming warmth of hotpot, the richness and variety of ingredients, and the joyful atmosphere of sharing meals. The food passport, introducing various hotpot restaurants, adopts a lively grid layout to mimic the random floating of ingredients in a boiling pot, adding a playful touch. Meanwhile, the illustrated food map integrates the "street" concept into the form of a yin-yang hotpot, highlighting the unique character of Renwu Hotpot Street and enhancing its brand recognition.
Genre: Identity Design, Brochure Design (Proposal)
Client: 經濟部商業發展署
Year: 2023