Silhueta（拾影）為一間集設計、科技與藝術的新創公司，於西班牙與台灣作為研發與銷售基地，公司文化與精神融合了亞洲傳統與西方的現代感，專注於將亞洲與歐洲的健康環保產品、藝術精品、電子產品等產品整合。
竹子在亞洲於文化、藝術、精神等均有自然高雅的象徵，被視為端詳之物，將此意象融入識別設計，並於設計中加入曲線，以表現竹的正直堅韌卻保有彈性，亦為Silhueta的精神。Silhueta（葡萄牙文）之中文翻譯為輪廓，名片之設計即以此為概念，以雷射雕刻保留識別的輪廓並形成一剪影，具體表現出公司名稱與加深發名片者的印象。
“Silhueta”, silhouette in Portuguese, is a company focus on design, technology, arts and environment based in Taiwan and Spain. Their guiding principles are adapting to constant change and remaining flexible while respecting our cultural heritage. They approach business with a blend of theAsian and European styles.
The concept of the logo is bamboo, a symbol of traditional Chinese values. Bamboo reflects Chinese’s virtue, souls, and aesthetic. With curve shape of letter “S“, the logo shows the character of integrity, flexibility and modesty in Chinese culture. To elaborate, this notion represents Silhueta’s creed. For business card, I retained the Silhueta logo only with the outline to express “silhouette”.
Genre: Logo Design, Business Card Design, Stationary Design
Client: Silhueta Co., Ltd.
Year: 2016